The Mission
We exist to redistribute confidence. For too long, confidence has been treated like a luxury, handed out unevenly and strategically withheld to keep people quiet, small, or doubting their worth. We’re here to change that.
Votes of Confidence
The Challenge
We believe every person deserves the vote of confidence that history, culture, or power structures may have taken away. And we’re building a movement where every action—whether it’s wearing a t-shirt, starting a conversation, or sharing a post—becomes a vote of confidence not just for yourself, but for all of us.
The Name & the Logo
It isn't just a metaphor, it's a strategy. Our products aren’t merely clothing or accessories, they’re conversation starters.
This logo is our declaration: we will not shrink. We’ll take up space unapologetically — too young, too old, too full-on, too anything no longer applies. It’s about permanence: making the shame, the jokes, and the “that’s just the way the cookie crumbles” mentality extinct.
The “V” in Votes of Confidence channels Rosie the Riveter’s iconic flex — a symbol of strength that once shook the world and still does.
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Before
After
5% of profits go to organizations aligned with that theme, turning conversations into tangible change.
This isn’t about one-off gestures — it’s about building an undeniable, visible movement. Every tag, every story, every conversation is a collective vote, a ripple that pushes culture forward. Together, we’re rewriting the norms in a way that cannot be ignored. I am why. You are why. We are why.