Product mockup
New Collection

✨ The 'confident' Collection ✨

A new year doesn’t need more pressure — it needs more confidence.

Instead of overwhelming resolutions, this collection focuses on one powerful practice: building, growing, and sharing confidence. The confident collection is designed to be worn as a reminder of what’s possible when you trust yourself, take small courageous steps, and move through the world with quiet self-belief.

Here’s what makes this drop special:

💛 Confidence-building: every piece features the word confident and includes a Votes of Confidence Conversation Guide — a thoughtfully created resource with reflections, context, and practical prompts to help you build confidence, understand how it’s shaped (and challenged), and share it with others in a grounded, empowering way

🌱 Thoughtfully made: each item is made to order to reduce waste

🎁 Meaningful gifting: subtle, cozy staples designed to be worn daily and gifted with intention

🗳️ Community-powered impact: 5% of profits are donated to an organization aligned with this month’s theme

This isn’t about being fearless or perfect. It’s about practising confidence — one outfit, one moment, one brave step at a time.

Limited run. Everyday staples. Big confidence energy. ✨

Confidence, This Way →

More Than Merch. It's a Movement.

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    1. Grab Your Conversation Starter

    Shop the latest drop!
    Pick the bold message that speaks to you — or gift a vote of confidence to someone who needs one. Every piece is designed to invite curiosity, disarm tension, and spark the kind of conversations that shift culture.
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    2. Study the Conversation Guide

    Let's go!
    Each purchase comes with a conversation guide packed with tips on how to speak up, respond with clarity, shut it down if needed, and take care of yourself afterward.
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    3. Reframe the Narrative

    Every vote of confidence you wear (or share) is a stand for something bigger. Every dollar, every convo, every ripple, is a vote for the kind of world we all deserve. Equal. Empowered. And unapologetically bold.

Strong, Confident Voices